Matt Pond is a favorite here at Now It's On. Not just for the music he has released, both solo and with his group matt pond PA, but also for his determination and spirit in the face of an ever changing music industry that is less and less friendly to the artist. Pond has been at this since 1998 and with eleven albums and numerous EP's under his belt, soldiers on despite flirtations with major labels that didn't work out, and experiences with indie labels that were even worse.
Now Pond is in control of his destiny with his own label 131 Records, which released the wonderful Winter Lives last year, one of my favorite albums of 2016. Just released is the music video for my favorite track on that album "Force Of Nature", and its timing couldn't be more perfect. It's an incredibly uplifting song and Pond himself says of the video and song, "While I don't encourage the recklessness of our filmic endeavors, I do believe we should fight for the simple principles of love and understanding." A sentiment I fully endorse.